Our Process

So, how does T. A. Grimm & Associates make your marketing measurable and scientific for sales results? The answer lies in our philosophy and our process.

You may have heard of the four Ps of marketing: product, place, price and promotion. Our company uses its own four Ps in the marketing process. Plan - Prototype - Promote - Profit SM

The Philosophy

If you allow it, marketing can become an expensive proposition that yields no measurable results. Often, this occurs when marketing activities are launched purely as a reaction to poor or declining sales. While placing an advertisement, exhibiting at a tradeshow or mailing a postcard can yield sales, disappointing results are likely when there is no plan, no measures and no goals. It does not have to be this way.

T. A. Grimm & Associates believes in a conservative and strategic approach to marketing, never forgetting that marketing is meant to sell something. With a scientific approach to the "art" of marketing, our company builds, plans and designs campaigns that are measurable, so that you can truly determine the ROI on your efforts. We strive to make marketing an affordable investment with a big return.

The Four Ps

 

measurable marketing with the new four Ps

 

Plan

  • Identify the goals.
  • Identify the target and the needs.
  • Determine measurement parameters.
  • Calculate expected ROI.
  • Decide if the action delivers real value.

Promote

  • Launch the campaign.
  • Monitor results.
  • Solicit feedback.
 

Prototype

  • Design the marketing piece.
  • Test the piece for results.
  • Refine and redesign.
  • Retest.
  • Refine, redesign and retest as necessary.

Profit

  • Capture sales revenue.
  • Measure, measure, measure.
  • Calculate revenue and ROI.
  • Document the campaign.
  • Document changes and modifications to test.
  • Repeat the process.

If you are tired of throwing money at the problem, only to see no results, contact T. A. Grimm & Associates today. We will start building your conservative, strategic marketing efforts for rapid sales results.

 

Contact information:
printer friendly version Todd Grimm
T. A. Grimm & Associates, Inc.
3028 Beth Court, Edgewood, Kentucky 41017
Phone: (859) 331-5340      Fax: (859) 514-9721
tgrimm@tagrimm.com      www.tagrimm.com

 

T. A. Grimm logo and Marketing Engineered for Sales Results
are service marks of T. A. Grimm & Associates, Inc.
 

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RP BOOK

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"User's Guide to Rapid Prototyping."

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