T. A. Grimm & Associates, Inc.
T. A. Grimm & Associates, Inc. was founded in 2002 in response to changing business conditions, frustration with marketing agencies and past experience with the importance of measuring marketing efforts.
Having worked with small businesses in the product development field since 1985, Todd Grimm, president, launched the company to address the marketing needs and challenges of small and mid-sized companies that sell products or services for new product development. Prototyping, molding, casting, stamping, scanning, CAD/CAM and design are just a few of the industries on which the company focuses.
With the demand for Todd's experience and knowledge in the rapid prototyping industry, T. A. Grimm & Associates expanded its services to include consulting for rapid prototyping and related technologies. Like the marketing services, the consulting services are geared for small and mid-sized companies.
Marketing Engineered for Sales Results SM
As a small-business marketer, Todd has experienced the day-to-day challenges of small business. He has also learned several hard lessons:
- Marketing has one goal; Sell something.
- Measure marketing results.
- Every dollar counts for small business.
- You can't improve what you don't measure.
- Agencies believe in the "art" of marketing.
- Winning awards is more important than building sales.
- Building brand is more important than getting response.
- Pretty pictures are more important than powerful copy.
- A belief that logical, predicable and measurable marketing is a fantasy.
- No sense of the real world of business.
- Little competence in technical products and services.
- Marketing is confusing, even scary, for many small businesses.
It is from these experiences that the process, tactics, focus and philosophy of T. A. Grimm were built.
The tagline, "Marketing Engineered for Sales Results," says it all. The company approaches each project with the intent to generate sales quickly and to make the results predictable and measurable. In effect, the company's goal is to change marketing from a "black art" to a science.
Consulting - Filling the Information Gap
Good decisions cannot be made without good information. In the rapid prototyping industry, this can be a challenge. Whether you are a current or potential user of the technology or a manufacturer of systems, materials or software, good information and industry insight can be difficult to gain.
Over the years, as a speaker, author and industry advisor, Todd Grimm has promoted awareness, knowledge and understanding of rapid prototyping. Through these efforts, he has been recognized as one of the leading experts in the industry.
Through the consulting services of T. A. Grimm & Associates, you can gain access to the industry knowledge and insight that Todd has developed over the past 13 years.
Technology assessment, business analysis, market assessment and business justification are just a few of the services that the company offers. And all of these services focus on the fundamental benefit of making the right decisions to protect your assets and grow your profitability.
Unique Combination of Skills & Experience
A big difference of T. A. Grimm & Associates is the background, experience and education of Todd Grimm. Todd has a rare combination of skills, training and work experience.
- Bachelor of Science Degree in Mechanical Engineering.
- Positions in sales, sales management, general management and marketing.
- Hands-on experience with every aspect of marketing communications.
- Five successful years in marketing for a leading rapid prototyping service bureau.
- 17 years in product development, including CAD/CAM and rapid prototyping.
- Diverse skill-set:
- Strategy, writing, presenting, selling, design and even database development.
Get Started Today
If you are looking for better marketing for your technical products and services or insight into the rapid prototyping industry, give us a call today. If you don't know where to start, check out our list of consulting services or marketing services to get some ideas. Or better yet, gives us a call to discuss your goals and challenges, and we will help you to identify how to achieve your desired results.
T. A. Grimm logo and Marketing Engineered for Sales Results
are service marks of T. A. Grimm & Associates, Inc.